Everything's viral these days

Back from a 2 week holiday across Kashmir and Ladakh. Some experiences have been divinely pleasant and some just plain outrageous and unacceptable. I'm not talking about the locales - they were all mind-blowing and awesome. What I'm referring to are the places we stayed in. I remember 'googling' all these places when my travel agent sent me the travel itinerary. And I got carried away with the 'promotional' web-sites promising the moon and the stars.

Back home I came across a site called trip-advisor. It's a neat site that lets you review hotels and locations. So I've put down my experiences of a few properties that I stayed in and while doing that I discovered that there are a few more reviews out there. And I'm thinking, if I'd read through these reviews earlier, I could have eliminated or at best minimized the outrageous experiences I went through. The internet has really changed everything. From being a small inconsequential consumer, it can change you to be an expert basis your experience. So, when you got through a bad experience, rather than talk about it to your friends or crib silently or just write if off as the law of averages catching up, do something else. Use your keyboard and let the world know what you experienced (both good and bad). You'll be doing a favor to to potential consumers who could gain immensely from you and as an added bonus, you'll be sending a wake-up call to service providers, giving them an opportunity to fix issues.

So, what will you do the next time? Scream out loud or whimper silently?